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Livelihoods India Case Study Competition

Livelihoods India Case Study Competition

The Livelihoods India Case Study Competition is a pioneering initiative that brings together the collective intellect of the sector and assimilates innovative solutions, breakthroughs, experiences, and best practices that help in learning from diverse sector experience and impact poverty reduction. Instituted in 2009 by ACCESS, the competition is a tool to identify and collate models and best practices that have significantly contributed to livelihoods promotion of the poor in India. ACCESS announces the Livelihoods India Case Study Competition 2025.

Case Study Competition
Last Date to Apply:
7th September, 2025

Innovations in Urban Livelihoods

India is among the world’s fastest-growing economies, with ambitions to reach a US$5 trillion economy by 2026 and US$40 trillion by 2047. Economic development and urbanisation are closely intertwined, with Indian cities emerging as engines of growth. Although they occupy just 3% of the country’s land, cities contribute an impressive 60% to India’s GDP.

By 2030, India’s urban population is expected to exceed 600 million, with over 40% of the population living in urban areas. At the same time, 7 to 8 million young people will enter the workforce annually, placing India in a strong position to leverage its demographic dividend. However, this will also lead to increased reliance on cities for employment, livelihoods, and economic stability.

To address the livelihood challenges of rapid urbanisation and ensure inclusive growth, the Government of India has implemented the National Urban Livelihoods Mission (NULM), which aims to reduce urban poverty by providing skill development, self-employment opportunities, and support for the urban poor. Building on this foundation, a pilot New Mission on Urban Poverty Alleviation has been launched in 25 Indian cities with an outlay of 180 crore is in league of the initiatives undertaken to holistically support the most vulnerable – construction workers, transportation workers, gig workers, care workers, waste workers and domestic workers with sustainable livelihoods.

Micro, Small and Medium Enterprises (MSMEs) and startups are playing a key role in driving India’s economic growth and supporting urban livelihoods. With over 5.93 crore registered MSMEs and more than 1.57 lakh startups, India now ranks as the world’s third-largest startup ecosystem. While major cities continue to lead this growth, smaller cities and peri-urban areas are also seeing a rise in entrepreneurial activity. In fact, over half of all MSMEs are now based in Tier II and Tier III cities, showing their increasing importance. This shift is reshaping the urban livelihoods landscape—creating jobs, encouraging innovation, and opening up new opportunities across sectors.

This transformation offers immense opportunities while it also poses complex challenges that necessitate strategic policy interventions, inclusive economic frameworks and sustainable development approaches. As the urban livelihoods system evolves, innovations in employment, while ensuring equitable access to resources, social protection mechanisms and ease of doing businesses are amongst the renewed focus that will be crucial in building sustainable livelihood systems for the vulnerable population.

Across India, pioneering urban livelihood models have emerged through the collaborative efforts of governments, apex institutions, civil society organizations, and the private sector. These models have demonstrated groundbreaking innovations that can serve as blueprints for inclusive urban growth shaping policy and practice.

To recognize and amplify these transformative efforts, the Livelihoods India Case Study Competition 2025 is themed as ‘Innovations in the Urban Livelihoods’. The Competition invites entries showcasing scalable innovations, across areas such as informal economy (street vendors & hawkers, waste management, domestic workers), mobility and logistics, gig and platform based work, home based enterprises, self-employment and micro entrepreneurship among others.

The Competition involves a well-structured five-stage robust process designed to ensure that the best cases make it to the top ten. The authors of the three best cases will be felicitated with a plaque and the certificate at the Livelihoods India Summit 2025.

SUGGESTED GUIDELINES FOR CASE WRITING

What is a Case?

A case is a story / snapshot taken at a particular point in time, written to serve a particular discussion or teaching objective. A good case has the following attributes:

  • It clearly presents the case problem / issue (s) and calls for resolution and action.
  • It puts the reader into the protagonist’s (community or the implementing organisation) shoes to enhance involvement in the learning process.
  • Importantly, it is to the point and presents only essential and relevant facts to analyse the discussion problem. However, some amount of additional information can also be given within the case or in the annexure.

Case Structure

A case normally consists of three broad parts and the case authors can create section headings as per the requirements of the case:

I. The Opening Paragraph

This is considered the most important portion of the case. In this paragraph, the case author presents the general picture and tone of the case. Please note that it is neither a summary of the case nor the abstract of a research article. The opening paragraph should:

  • Present a concise and interesting picture of the main issue(s) in the case
  • Describe the context within which the case occurs
  • Introduce the principal protagonist(s)
  • Set the timeline
  • You can also finish the opening paragraph with one or two overriding questions facing the targe population/ implementing agency in the case

Thus, the opening paragraph should essentially provide a summary of these five questions:

  • WHAT is the nature of the problem/issue (s)?
  • WHO are the key decision makers? /who were involved or affected?
  • WHY did the problem occur /arise?
  • WHERE did the case take place (specify the organisation)?
  • WHEN did the case take place (specify thetimeline)?

II. Body of the Case

The body of the case is where you can discuss the whole story of the case. It is usually written in a chronological order. It can contain a general background of the organisation, its business environment, and the details of the specific issue(s) faced by the organisation. Preferably, adopt the following guidelines for the main body of the case:

1. To ensure a logical flow you can:

  • Start with antecedents on the issue, starting with environmental, geographical and situational information
  • Describe the situation/ problem in its complexity
  • What are the available alternatives and their constraints to address the problem
  • Provide rich data related to alternatives, in exhibits
  • What interventions were made and what ‘considerations’ (criteria) compelled the particular interventions
  • Identify the key challenges faced in implementation
  • Highlight the impact of the interventions
  • Analyse the key causes of the success / failure of the interventions

2. Preferably have data for analysis.

3. Tables, figures or graphs related to case should be in the main body while background tables/figures/data in annexure.

4. In general, the case should be information rich.

You can also include more than one side of the story to enable readers to think about other compelling alternatives. You can use quotations from interviewees or stakeholders of the case. Quotations can also be cited from published news articles with full references.

III. Concluding Portion of the Case

In the last portion of the case, you can provide a summary of the case reiterating the main issues. Going forward, the future scenario can also be presented and suggestions can be made in relation to improving the scenario. In addition, you can raise new questions.

GENERAL WRITING PRINCIPLES

  • Use simple and clear English
  • Use neutral language
  • Present factual information/ data
  • As a case writer, you should play the role of an honest reporter without “taking sides” and avoid presenting your own viewpoints as this might lead to author bias
  • Write in past tense

PRIVACY CLAUSE

The author(s) need to also submit, in writing, the permission/ clearance from the organization/ individuals covered in the case to disclose their identity

The screening of the case study will be based on the following criteria:

i. Case Content Richness

Presents a clearly distinguishable problem/issue, presents rich information and encourages discussion /debate.

ii. Case Writing Quality

Overall quality of writing, logical flow and presentation.

iii. Case Utility/Relevance

Case relevance, replicability, impact, scalability and sustainability for helping practice / organizations.

Click here to Download the Declaration Form :

Past Winners

Sr. No.Winning Case StudyAuthor
WinnerInnovating Livelihoods through SHG Engagement in WASH Services: A Case from Small and Medium Towns of Maharashtra, IndiaArwa Bharmal, Kasturi Joshi
First Runner-upFrom Dreams to Dignity - The Umang Story Empowering Urban Marginalized Women through Collective Livelihood OptionsPallavi Barua, Bhagyashri More
Second Runner-upDidi’s Mealbox: Enhancing Incomes of Urban Poor Women through Community Cloud KitchensSaurabh Shukla, Sayani Chatterjee, Shantamay Chatterjee
Special MentionUplifting Women Street Vendors Programme: Towards Creating a Supportive Environment for Women Street VendorsTongtimenla Jamir, Neikule Doulo
Sr. No.Winning Case StudyAuthor
WinnerDigital Naari: Sustainable Livelihood For WomenDhivya Ravi, Jayatri Dasgupta, Arpit Shah
First Runner-upSustainable Transformation through Upcycling: A Case Study of reCharkha - Our Eco-Social TribeAnushka Kolte, Mohit Rudrakar, Shubham Desai, Swaroop Naik
Second Runner-upSky is the Limit for Dibyajyoti SHG: Case Study of WSHG Business of Millet-based products via e-Commerce PlatformBhesaja Choudury, Swatee Misra, Aiswarya Parija, Subhashree Parida
Winning Case StudyAuthor
Haritha Karma Sena: The Green Army on the Frontlines of the War Against WasteAnjana Sahu
Harnessing the Unearthed Potential: A Case Study on Scaling-up Ultra-Poor Women's Enterprise under Satat Jeevikoparjan Yojana (SJY)Bihar Rural Livelihoods Promotion Society (BRLPS), JEEViKA
Nahari: Enterprising Tribal Women Popularise Tribal CuisineBAIF Development Research Foundation
A Story of Resilience and Transformation Catalysing Livelihoods and Energizing Communities Through Women’s EntrepreneurshipHareesh BS, Sandip Pattanayak & Rema Sundar
Winning Case StudyAuthor
Safe Agri Value Chain; Strengthening Rural Resilience to Climate Impacts in Uttar PradeshShramik Bharti
PVTG Women-Led Community Enterprise of JharkhandSuraj Kumar, Jharkhand State Livelihood Promotion Society
Bishnu Charan Parida, Jharkhand State Livelihood Promotion Society
Suvakanta Nayak, Jharkhand State Livelihood Promotion Society
A Silent Movement of Change in Remote HillsDr Shiv Kumar Upadhyaya, Watershed Management Directorate, Uttarakhand
Deepak Shah, Watershed Management Directorate, Uttarakhand
Winning Case StudyAuthor
SEWA Transforms over 15000 Smallholder Farmers and Landless Laborers into Successful Entreprenuers, Leaders and Managers of their Individual and Collective Social EntreprisesReema Nanavaty
Promoting Agribusiness among the Tribals : A case study of Sustainable LivelihoodNiraj Kumar and Mohd Zahid
Sustainable Rural Development : Lemongrass Processing and Value CreationCol Raman Thapar and Rabina Jaiswal
Winning Case StudyAuthor
The Pink City Rickshaw Company : Driving Change for Women's Empowerment in JaipurAyush Kasliwal and Surbhi Prajapati
Community Livestock Business CentreAmit Asnikar
Food Entreprises: A Way for Women's Economic EmpowermentBihar State Rural Livelihoods Project (BRLP) JEEVIKA
Winning Case StudyAuthor
Appropriating Technology for Ultra Poor Women : Smartphone Apps for Agricultural ImprovementTrickle Up Program
Farm Related Services via Mobile Phones in India : A Case of Micro-Warehousing for Farmers in BiharPrageetha G Raju
Dvara E-Registry : Leveraging Technology to Enhance Credit and Insurance Delivery to Small and Marginal Farmers in OdishaSanjay Mansabdar
Winning Case StudyAuthor
Catalysing Competitive Irrigation Service Market in North Bihar: The Case of Chakhaji Solar Irrigation Service MarketNeha Durga and Gyan Prakash Rai
Integrated Vegetable Cultivation in Odisha : Promoting a Climate Smart Viable Business ModelPadeep Kumar Mishra and Kushankur Dey
Sustainable Livelihoods and Adaptation to Climate ChangeBihar Rural Livelihoods Promotion Society