The Pink City Rickshaw Company Driving Change for Women’s Empowerment in Jaipur
The Pink City Rickshaw Company Driving Change for Women’s Empowerment in Jaipur
Authors : Ayush Kasliwal and Surbhi Prajapati
India has a population of 1.3 billion, of which 48.5 percent is female population.1 India is a fast growing economy, which has made progress in terms of education, health and other human development indicators. And all though the Indian economy has grown at about 6-7 percent per year, women’s labor force participation rate (LFPR) has fallen considerably. In fact, India has one of the lowest rates of female workforce participation in the world, and it is on the decline.2 Estimates show a fall from 36 percent in 2005-2006 to 24 percent in 2015-2016.3
This worrying trend can largely be attributed to conservative social norms, which place restrictions on women’s mobility, agency and time, all of which contribute to keeping women in unpaid work at home. Those that are in paid work are largely low-skilled informal workers, engaged in low productivity, low-paying work.
Additionally, the common factor across the society within varying education levels and income
groups remains that Indian women still are the primary caregiver and manager of a household.
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