Sushmeetha Bubna’s Journey of Inclusive Growth through Technology: Case Study of Initiative FAIYDA – Financial Ability for I, You, and All
Sushmeetha Bubna’s Journey of Inclusive Growth through Technology: Case Study of Initiative FAIYDA – Financial Ability for I, You, and All
Authors : Tejas Kadam, Vatsal Amuda, Aaditya Jadhav, Yashvi Thakur, Soumyadip Saha
In today’s rapidly evolving digital landscape, the potential of technology to empower
women entrepreneurs is profound. This case study focuses on the inspiring journey of
Sushmeetha Bubna, a pioneering advocate for disability empowerment and the founder of
Voice Vision, a non-profi t organisation dedicated to the upliftment of visually impaired
individuals through technology.
Sushmeetha Bubna’s life story is one of resilience, determination, and innovation. Despite
facing signifi cant personal challenges due to her visual impairment, she has dedicated her
life to creating inclusive growth opportunities for individuals with disabilities. Her initiative,
Voice Vision, has not only provided essential services to the visually impaired but has also
launched FAIYDA, an e-commerce platform that connects specially abled artisans directly
with customers, thereby fostering fi nancial independence and social dignity.
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