Sirohi: A Woman-led Enterprise Creating Opportunity for India’s Women Artisans in the Global Marketplace
Sirohi: A Woman-led Enterprise Creating Opportunity for India’s Women Artisans in the Global Marketplace
Authors : Shruti Goel and Sneh Bhardwaj
Upaya Social Ventures, through its innovative and globally recognized social finance model
called the Pool of Recoverable Grants (PRG), aims to catalyse systemic change and alleviate
poverty by investing in enterprises that create dignified jobs for the extremely poor. Since
its inception in 2011, Upaya has enabled creation of more than 35,000 dignified jobs across
India through investment and consulting support to for-profit social enterprises. This case
study concerns one of Upaya’s latest investments in a women-led business, Sirohi. With its
unique design-based business model, Sirohi has captured attention for its unique approach
to addressing pressing social and environmental challenges. Upaya Social Ventures is proud
to add Sirohi to its already deep-impact portfolio of social enterprises, creating dignified
jobs for the poor.
This case study is set in the broader concept of Gender Lens Investing (GLI). GLI is a
strategy or investing approach considering gender-based factors across the investment
process to advance gender equality and better inform investment decisions.
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