Reaching out for Sustainable Livelihood: eWe – The story of a Digital Platform that Empowers Women while Reviving a Craft

In recent years, there has been an increase in the number of women launching and growing their own businesses. Our current Indian entrepreneurship environment serves as an excellent stage for this growth. Economic Times reports that women entrepreneurs in India own more than 20 percent of Micro, Small & Medium Enterprises (MSMEs), accounting for 23.3 percent of the workforce. The handloom and textile sectors are key drivers of women’s entrepreneurship in many regions of the world, particularly India. In India, women are heavily involved in artisanal crafts and traditional weaving. In addition to providing a living, they aid in the preservation of traditional handicrafts. However, due to restricted mobility or resource availability, many Indian women, particularly home based caregivers, who have the capacity to be entrepreneurs in the textile industry are deprived of possibilities. Due to social restrictions on movement, a large number of women artisans work from home or community centres.