Enhancing Livelihood Income for Rural Women in India: Frontier Market Transformation to She-Lead Bharat for Empowering Rural Women Through Social Commerce

This case study unravels the systemic challenges and opportunities for organizations like Frontier Markets (FM) to leverage its market-based approach to help drive elevated income opportunities to a network of digital women entrepreneurs supporting livelihoods for rural women across India. The case study conducts a deep dive into analysing where women’s economic empowerment has evolved in India, where the gaps are, and where Frontier Markets has contributed to help address the same challenges through its tech-first, gendercentric, market-based approach. This case study will analyse what changes and evolutions can happen with the organization for its goals of launching ‘She-Leads Bharat’, which is a systems change approach in partnership with government and NGO ecosystems to scale their efforts to impact 100 million lives by 2030. It will dive into the challenges and opportunities to make this happen.