Driven by Sustainability, How One Organization Radically Transformed Itself – The MASS Success Story
Driven by Sustainability, How One Organization Radically Transformed Itself – The MASS Success Story
Authors : Harveen Kour
Idukki is a small district of Kerala and a cradle for plantation crops. The district has an area of area of 4,479 km2 and is the second largest district of Kerala (the largest being Palakkad). Rugged mountains and forests cover about 97 percent of the total area of the District. There is only a strip of Middle land (3% of the area) in the western part of the district and low land area is totally absent in the district. There are no rail and air-linksto the district and it is only accessible by road. The region has a hilly terrain with forest cover. The overall topography creates problems of accessibility as well as lack of irrigation making huge portion of land unsuitable for cultivation.
With 51.7%1 of the area being under cultivation, agriculture is still a predominant part of the economy and the largest employer in the district supplemented by dairy.The total population of Idukki is 1,108,974 out of which the working population is 415,947.2 85,723 of this population are cultivators and 112,391 are agricultural labourers. Hence, 47.6% of the working population and17.8% of the total population is associated with agriculture in one way or another.
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