Digital Empowerment: Udyam Utthan Samiti’s Journey from Tradition to Innovation
Digital Empowerment: Udyam Utthan Samiti’s Journey from Tradition to Innovation
Authors : Shivangana Chaturvedi
In the rural heartland of Jharkhand, the Udyam Utthan Samiti (UUS), a women-led Farmer
Producer Organisation (FPO), has revolutionised traditional agricultural practices by
embracing digital marketplaces. This transformative journey, initiated and supported by
Udyogini, began with the aim to empower women entrepreneurs, enhancing their economic
independence and market reach. Established in July 2021, UUS has harnessed digital tools
like the Vyapar app and e-commerce platforms, achieving remarkable improvements in
operational effi ciency, transparency, and income levels. The initiative began with a thorough
assessment of the existing challenges faced by the women farmers in the region. After
identifying the challenges, Udyogini recognised the potential of digital tools to address
these issues and embarked on a mission to integrate digital solutions into UUS’s operations.
A critical component of this transformation was the selection and implementation of the Vyapar app, a comprehensive business management tool. After a meticulous evaluation of various software options, including Hytech, the Vyapar app was chosen for its user-friendly interface and robust report-generation capabilities. The app’s features, such as managing sales, purchases, expenses, and GST reports, provided the necessary infrastructure for streamlined business operations. Capacity building was another cornerstone of the initiative. The integration of digital tools led to enhanced transparency and accountability within UUS.
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