Reviving India’s Lost Embroidery Clulture and Revolutionizing Women-led Enterprises through e-Commerce

Handicrafts are prominent and tangible representations of cultures. Cultures enwrapped with ideas, philosophy, and technology have evolved over time and are enriched by generations of artisans whose dedicated efforts have shaped techniques, designs, aesthetics, identity, and unique cultural heritage. As per offi cial records, the Indian handicraft sector, vital for rural employment and income generation, employs over 7 million artisans, with women constituting more than 50 percent of the workforce. As per the India Brand Equity Foundation, unoffi cial source indicates that the artisan’s number can be as high as 200 million, thus highlighting the informal nature of the sectori . The sector contributes approximately $2.5 billion annually to the country’s export earnings, as per the data from the Export Promotion Council for Handicrafts (EPCH).