A case is a story / snapshot taken at a particular point in time, written to serve a particular discussion or teaching objective. A good case has the following attributes:
A case normally consists of three broad parts and the case authors can create section headings as per the requirements of the case:
I. The Opening Paragraph
This is considered the most important portion of the case. In this paragraph, the case author presents the general picture and tone of the case. Please note that it is neither a summary of the case nor the abstract of a research article. The opening paragraph should:
Thus, the opening paragraph should essentially provide a summary of these five questions:
II. Body of the Case
The body of the case is where you can discuss the whole story of the case. It is usually written in a chronological order. It can contain a general background of the organisation, its business environment, and the details of the specific issue(s) faced by the organisation. Preferably, adopt the following guidelines for the main body of the case:
1. To ensure a logical flow you can:
2. Preferably have data for analysis
3. Tables, figures or graphs related to case should be in the main body while background tables/figures/data in annexure
4. In general, the case should be information rich.
You can also include more than one side of the story to enable readers to think about other compelling alternatives. You can use quotations from interviewees or stakeholders of the case. Quotations can also be cited from published news articles with full references.
III. Concluding Portion of the Case
In the last portion of the case, you can provide a summary of the case reiterating the main issues. Going forward, the future scenario can also be presented and suggestions can be made in relation to improving the scenario. In addition, you can raise new questions.
The author(s) need to also submit, in writing, the permission/ clearance from the organization/ individuals covered in the case to disclose their identity